Are you enjoying networking? How’s your professional network? Any leads or insights on opportunities? Done right and regularly, face to face networking is one of the best strategies that have the highest rate of success. However, we cannot ignore online networking, since nowadays everybody has a presence on social media. Like it or not, even if you are not on the internet regularly, you do have a presence. It might be on FB, LinkedIn or perhaps Instagram or twitter. What about Pinterest and YouTube? Or maybe you were mentioned at a company’s event or somewhere you’re not aware of.


So, if you think that you don’t have a presence, think again. Even if you spend very little time online, you can briefly connect with people whom you would like to meet in person.


How do you like spending your time online?


A crucial step is to regularly Google yourself, by putting your name in quotes, (i.e. “Joanne Savoie Malone”) to see the results that come up.  How do others see you? Do you even come up in a Google search? Are you on the first or second page? For example, my sister has a common name and primarily uses Facebook and Pinterest. When I Google her name, the first result is her Facebook page. As for myself, I have memberships with several organizations, a LinkedIn profile, etc. I’m happy to see that my name comes up from those websites as I’m frequently communicating my professional reputation (or my brand). Set a reminder in your calendar to Google your name every six months to see what comes up. You can set up a Google Alert (  Every time there is a new search result that contains your name, you will receive an email notification.


How to increase positive results?


  • Stretch your comfort zone and start writing articles on LinkedIn or industry journals. People will see you as an SME (subject matter expert) and might connect with you.
  • Join professional associations or clubs that list their members’ name. I’ve had many referrals and connections through my membership with Career Professionals of Canada.
  • Create a professional portfolio, or if you are a bit more adventurous, a simple website, with your name as the domain name. There are many tutorials to create straightforward websites. All you need is one webpage.
  • Investigate ways for other people to mention you in their articles or in interviews.
  • Explore different avenues; there are many other things you could be doing online depending on how little or how big you want to go.


What about negative results?


You should know that once you post something on the internet, it is there forever! This is why it is so important to be vigilant about what you post and to be consistent. If, for some reason, you do find negative results, go to that website and see if you can change it or delete it.  There are paid options for removing your results from search engines if you are unable to remove it yourself.


How much time should you spend online networking?


In your job search strategy, plan how much time you would like to spend on online networking. Which platform do you prefer? I highly recommend you spend some of your time on LinkedIn. Keep your profile updated, write a compelling summary, join groups related to your background, like and comment on articles and posts. Watch your name come up positively and professionally when you Google your name. Then spend the rest of your time on your other platforms.


For checklists on different platforms, how to enhance your reputation, or reputation management checklists, send me an email, and I will be happy to send it to you. Leave me a comment or questions in the box below. Next, I will talk about INTERVIEWING! Yes, let’s attack this beast, and I will give you a foolproof foundation to build upon and make you an expert at interviewing.


Wishing you joy in your job search!


Joanne Savoie-Malone

Guiding you to discover your passions

 Inspiring you to make it happen


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