….It’s not just for big corporations


If you have been following my blog so far and have done the work I suggested, congratulations on a job well done!  You now have a competitive edge against all of the other job seekers out there.  You know exactly who you are, you are clear on the value you bring, and you have an inventory of your skills, accomplishments and stories.  Best of all, you will have a focussed mind-set into the type of positions you should be looking for and applying to.

Let’s now talk about your brand.  Don’t make that face, I can see you cringe.  You will be happy to know that all the data and information you collected so far is what we call (drum roll) YOUR BRAND!  Yes, that’s it.  I like to think of personal branding as a crucial part of managing your career.  Branding is not something you come up within one day, it is built upon your career, education, and strengths.  Look at branding as a career development tool that will identify you uniquely throughout your life.  It will also bring your current skills forward to help a company or you’re your own business to either make money, save money or solve a problem.


Now take another inventory, take a look at your resume, your LinkedIn profile, or any other platforms where your professional information resides.  Do you have resumes on companies’ websites?  Job boards?  How about a portfolio or do you have a website?   Is your information updated, consistent, relevant?  Does it include your skill-sets of your inventory and your accomplishments?


Take it a step further and Google yourself, google different variations of your name?  Is the information consistent?  I would even suggest creating profiles using your content and name on various online platforms, such as Google, Yahoo, LinkedIn, Facebook, Twitter, YouTube, Pinterest, etc.  Even if you don’t use them this will make sure that it is you who comes up in the searches and not somebody else.


I would love to hear your comments on branding – please do so in the comment box below.  If you need help with this, I would be very happy to do so.


Next week I will show you how to apply online and tailor your resume to that job and ensure your resume goes on the YES pile.   Subscribe below to get the info right into your in-box.

Enjoy the search,



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